What is the main goal of the executive summary section of a marketing plan?     summarize everything in the plan in no more than two pages     summarize plus highlight why people should invest in this venture     present a strong SWOT analysis as well as 5-year financial projections

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Q: Analysis of Current Marketing Strategies

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.