What is the main goal of the executive summary section of a marketing plan? summarize everything in the plan in no more than two pages summarize plus highlight why people should invest in this venture present a strong SWOT analysis as well as 5-year financial projections
What is the main goal of the executive summary section of a marketing plan? summarize everything in the plan in no more than two pages summarize plus highlight why people should invest in this venture present a strong SWOT analysis as well as 5-year financial projections
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
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What is the main goal of the executive summary section of a marketing plan?
summarize everything in the plan in no more than two pages
summarize plus highlight why people should invest in this venture
present a strong SWOT analysis as well as 5-year financial projections
QUESTION 2
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According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated.
25
35
50
QUESTION 3
-
How does process add its value to the 7 Ps of the marketing mix?
building trust through efficient procedures
communicating benefits to customers
conveying value through atmospherics
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