What is the main goal of the executive summary section of a marketing plan?     summarize everything in the plan in no more than two pages     summarize plus highlight why people should invest in this venture     present a strong SWOT analysis as well as 5-year financial projections

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. What is the main goal of the executive summary section of a marketing plan?

       

    summarize everything in the plan in no more than two pages

       

    summarize plus highlight why people should invest in this venture

       

    present a strong SWOT analysis as well as 5-year financial projections

         

QUESTION 2

  1. According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated.

       

    25

       

    35

       

    50

         

QUESTION 3

  1. How does process add its value to the 7 Ps of the marketing mix?

       

    building trust through efficient procedures

       

    communicating benefits to customers

       

    conveying value through atmospherics

         
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