121. An organization using the __________ develops a simple, excellent offering that captures the imagination of its employees and its customers. a) BCG matrix b) Blue Ocean strategy c) Green Forest analysis d) Hedgehog Concept e) Fox Analysis 122. When an organization goes outside of its industry and faces less competition it is following a __________. a) BCG strategy b) Blue Ocean Strategy c) Green Forest Analysis d) Hedgehog strategy e) Fox Analysis 123. __________ denote all industries (1) not yet in existence or (2) that are created by expanding industry boundaries. a) Green forests b) Blue oceans c) Red oceans d) Purple skies e) Orange skies 124. A(n) __________ is the visual display on a single computer screen of the essential information related to achieving a marketing objective. a) marketing screen b) objective dash c) marketing dashboard d) information screen e) corporate dashboard 125. A measure of the quantitative value or trend of a marketing activity or result is called a __________. a) trend analysis b) marketing measurement c) marketing dashboard d) marketing metric e) value analysis 126. Which of the following statements about marketing metrics is most true? a) A marketing metric is a qualitative trend b) A marketing metric is a marketing activity c) A marketing metric is used by accountants d) The purpose of a marketing metric is to measure the quantitative value of a marketing activity e) All of the above are true 127. To which product category does Figure 2-4 refer? a) Electronics b) Hardware c) Software d) Peripherals e) Photo 128. According to Figure 2-4, during which year did cost of sales closely approach sales? a) 1998 b) 1999 c) 2000 d) 2001 e) Each year shown 129. According to Figure 2-4, during which year was the margin the largest? a) 1998 b) 1999 c) 2000 d) 2001 e) The margin was the same each year 130. According to Figure 2-4, during which year was sales revenue the largest? a) 1998 b) 1999 c) 2000 d) 2001 e) The sales were flat
121. An organization using the __________ develops a simple,
excellent offering that captures the imagination of its employees and its
customers.
a) BCG matrix
b) Blue
Ocean strategy
c) Green
Forest analysis
d) Hedgehog Concept
e) Fox Analysis
122. When an organization goes outside of its industry and
faces less competition it is following a __________.
a) BCG strategy
b) Blue
Ocean Strategy
c) Green
Forest Analysis
d) Hedgehog strategy
e) Fox Analysis
123. __________ denote all industries (1) not yet in
existence or (2) that are created by expanding industry boundaries.
a) Green forests
b) Blue oceans
c) Red oceans
d) Purple skies
e) Orange skies
124. A(n) __________ is the visual display on a single
computer screen of the essential information related to achieving a marketing
objective.
a) marketing screen
b) objective dash
c) marketing dashboard
d) information screen
e) corporate dashboard
125. A measure of the quantitative value or trend of a
marketing activity or result is called a __________.
a) trend analysis
b) marketing measurement
c) marketing dashboard
d) marketing metric
e) value analysis
126. Which of the following statements about marketing
metrics is most true?
a) A marketing metric is a qualitative trend
b) A marketing metric is a marketing activity
c) A marketing metric is used by accountants
d) The purpose of a marketing metric is to measure the
quantitative value of a marketing activity
e) All of the above are true
127. To which product category does Figure 2-4 refer?
a) Electronics
b) Hardware
c) Software
d) Peripherals
e) Photo
128. According to Figure 2-4, during which year did cost of
sales closely approach sales?
a) 1998
b) 1999
c) 2000
d) 2001
e) Each year shown
129. According to Figure 2-4, during which year was the
margin the largest?
a) 1998
b) 1999
c) 2000
d) 2001
e) The margin was the same each year
130. According to Figure 2-4, during which year was sales revenue
the largest?
a) 1998
b) 1999
c) 2000
d) 2001
e) The sales were flat
Step by step
Solved in 4 steps
