1.Adverse government policies, entry of new competitors, and shifting tastes of buyers are characteristic of which of the following? Question 11 options: A) strengths B) threats C) opportunities D) weaknesses 2 Danny needed a television and had rounded his decision down to three potential options. He began to compare these. What stage of the consumer decision-making process did this occur at? A)cognitive dissonance B)information search C)Consideration stage D)evaluation of alternatives
1.Adverse government policies, entry of new competitors, and shifting tastes of buyers are characteristic of which of the following? Question 11 options: A) strengths B) threats C) opportunities D) weaknesses 2 Danny needed a television and had rounded his decision down to three potential options. He began to compare these. What stage of the consumer decision-making process did this occur at? A)cognitive dissonance B)information search C)Consideration stage D)evaluation of alternatives
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1.Adverse government policies, entry of new competitors, and shifting tastes of buyers are characteristic of which of the following? Question 11 options: A) strengths B) threats C) opportunities D) weaknesses
2
Danny needed a television and had rounded his decision down to three potential options. He began to compare these. What stage of the consumer decision-making process did this occur at?
A)cognitive dissonance
B)information search
C)Consideration stage
D)evaluation of alternatives
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