Degree Assignment January-June Botswana Open University Special/ Supplementary Structured Timec BMK722-Principles of Marketing SECTION A MULTIPLE CHOICE QUESTIONS Answer ALL questions. Each question carries ONE (1) mark. Choose the best answer from the given alternatives. [10 MARKS 1. The consumer buying decision process follows 5 stages in the following sequence A. Need recognition; evaluation of the alternatives; information search; purchase decision; and post-purchase behaviour. B. Need recognition; information search; evaluation of alternative; purchase decision; and post purchase behaviour C. Post-purchase behaviour; need recognition; information search; evaluation of alternative; and purchase D. Post-purchase behaviour; information search; need recognition; evaluation of alternatives; and purchase decision 2. The following are the characteristics of a service except_ A. Distributability B. Variability C. Perishability D.) Inseparability 3. A cost leadership strategy calls for the company to A. To use the limited resources wisely in the production of goods and services B. To work hard to achieve the lowest production and distribution costs. C. To focus its effort on serving a few market segments to minimize costs becaus the market size is small. O BOU 2024 Pa
Degree Assignment January-June Botswana Open University Special/ Supplementary Structured Timec BMK722-Principles of Marketing SECTION A MULTIPLE CHOICE QUESTIONS Answer ALL questions. Each question carries ONE (1) mark. Choose the best answer from the given alternatives. [10 MARKS 1. The consumer buying decision process follows 5 stages in the following sequence A. Need recognition; evaluation of the alternatives; information search; purchase decision; and post-purchase behaviour. B. Need recognition; information search; evaluation of alternative; purchase decision; and post purchase behaviour C. Post-purchase behaviour; need recognition; information search; evaluation of alternative; and purchase D. Post-purchase behaviour; information search; need recognition; evaluation of alternatives; and purchase decision 2. The following are the characteristics of a service except_ A. Distributability B. Variability C. Perishability D.) Inseparability 3. A cost leadership strategy calls for the company to A. To use the limited resources wisely in the production of goods and services B. To work hard to achieve the lowest production and distribution costs. C. To focus its effort on serving a few market segments to minimize costs becaus the market size is small. O BOU 2024 Pa
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Degree
Assignment
January-June
Botswana Open
University
Special/ Supplementary Structured Timec
BMK722-Principles of Marketing
SECTION A MULTIPLE CHOICE QUESTIONS
Answer ALL questions. Each question carries ONE (1) mark.
Choose the best answer from the given alternatives.
[10 MARKS
1. The consumer buying decision process follows 5 stages in the following sequence
A. Need recognition; evaluation of the alternatives; information search; purchase
decision; and post-purchase behaviour.
B. Need recognition; information search; evaluation of alternative; purchase
decision; and post purchase behaviour
C. Post-purchase behaviour; need recognition; information search; evaluation of
alternative; and purchase
D. Post-purchase behaviour; information search; need recognition; evaluation of
alternatives; and purchase decision
2. The following are the characteristics of a service except_
A. Distributability
B. Variability
C. Perishability
D.) Inseparability
3. A cost leadership strategy calls for the company to
A. To use the limited resources wisely in the production of goods and services
B. To work hard to achieve the lowest production and distribution costs.
C. To focus its effort on serving a few market segments to minimize costs becaus
the market size is small.
O BOU 2024
Pa
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