Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision QUESTION 89 Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices
Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision QUESTION 89 Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 87
Corporate-level strategy results in a mission statement that guides marketing strategy in which way?
a.
By tying higher level company goals to product-level marketing strategy
b.
By responding to customers’ needs and wants
c.
By clearly identifying a target market
d.
By avoiding marketing myopia and having a future vision
QUESTION 89
Which of the following would a company probably have the least amount of influence over?
a.
A company would likely have equal influence over all of the above.
b.
A supplier raising prices
c.
The local government introducing new taxes
d.
A competitor lowering prices
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