The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available
The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available?
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