Please agree/disagree and add a little more information regarding the below statement.
"The Big Data phenomenon has revolutionized marketing and our daily lives in multiple ways as companies are now able to collect countless amounts of data every day. Every time we make purchases online or browse social media, data is transferred directly to companies to be used and analyzed. Companies collect this primary data and then other businesses are able to use this data as secondary data. With this big data, companies are able to better target their marketing for specific demographics and individuals. This allows companies to increase sales while also making sure individuals have ads that fit their preferences. In my daily life, It is always weird when I search something up on google and then I start getting ads related to what I searched up on other apps. One potential risk of this phenomenon is that companies know too much about the customers. I remember professor Eppel mentioning the example of how the target was able to determine that a woman was pregnant before the father knew. These issues raise the question of companies are violating our privacy with all the information that they are collecting."
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