Upon reading Chapter 2 on Digital Consumer, and one other research source, in a minimum of one paragraph discuss, who are digital consumers. List and describe 6  ways digital consumers tend to differ from traditional consumers. Based on your knowledge and understanding of this topic, discuss the components of a target market segment and identify the reasons they are so fundamental as consumers move through the decision journey. Please be mindful to include relevant Digital Marketing Analytics concepts in addressing your claims

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Upon reading Chapter 2 on Digital Consumer, and one other research source, in a minimum of one paragraph discuss, who are digital consumers. List and describe 6  ways digital consumers tend to differ from traditional consumers. Based on your knowledge and understanding of this topic, discuss the components of a target market segment and identify the reasons they are so fundamental as consumers move through the decision journey. Please be mindful to include relevant Digital Marketing Analytics concepts in addressing your claims.

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