Cheetos test marketed a commercial that showed a woman playing a trick on someone in the laundry mat and ruining their clothes. At first, focus groups said they didn't like the ad because it was mean. However, we discussed Cheetos running a secondary type of research that showed consumers really did enjoy the ad, they just didn't want to share that and be judged. Cheetos ran the ad to great success in the market. What type of research technique did Cheetos run to determine how customers really thought? Select one: a. neuromarketing b. projective techniques c. experimential study d. ZMET anaylsis

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.