Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the key components of a CRM system and how they contribute to improving customer relationships. Give an example of how a specific company uses CRM to enhance customer satisfaction.
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Step 1: Introduction
VIEWStep 2: Key components of a CRM system
VIEWStep 3: How the key components of a CRM system contribute to improving customer relationships
VIEWStep 4: Example - 1 of how a specific company uses CRM to enhance customer satisfaction = "TechTrends"
VIEWStep 5: Example - 2 of how a specific company uses CRM to enhance customer satisfaction = "TasteDelight"
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