Describe the role of data analytics and reporting in enhancing CRM effectiveness.
Large-scale data sets are examined, cleaned, transformed, and interpreted in data analytics in order to find insightful patterns and trends. It involves taking useful information out of raw data using a variety of statistical, mathematical, and computer techniques. In order to help businesses make wise decisions and boost performance, data analytics strives to give them a greater understanding of their operations, clients, and market dynamics.
On the other side, reporting is the activity of showcasing the outcomes of data analysis in a structured and understandable style. In reports, essential findings and insights are often communicated to stakeholders through charts, graphs, tables, and narrative summaries. In order to effectively convey the information obtained from data analysis to decision-makers and other key stakeholders, reporting is a crucial step in the data analytics process.
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