Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Analyze the challenges and benefits of implementing an Enterprise CRM system across various departments within a large organization.
Expert Solution
Step 1: Introduction
In a large organization, an Enterprise Customer Relationship Management (CRM) system can be utilized by various departments to manage customer interactions, improve communication, and enhance business processes. Here are the key departments that typically use an Enterprise CRM system:
- Sales Department
- Marketing Department
- Customer Service and Support
- Finance and Billing
- Product Development and R&D
- Supply Chain and Logistics
- Human Resources
- Operations and Manufacturing
- Quality Assurance and Compliance
- Business Development and Partnerships
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