Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Determine what may be learned by analyzing how various types of firms utilize information technology.
Expert Solution
Step 1
Analysis of how firms utilize information technology (IT) can reveal a number of insights into their operations and strategies. Some of the key areas that can be learned from this analysis are:
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