Answered: Please give 3-5 unique and good…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please give 3-5 unique and good business name for Betondis (B2B business) for rebranding.

note: details in the photo attached

QUICK WORD ASSOCIATIONS
I. Marketplace
II. B2B E-Commerce
IV. Commodities
BUSINESS LINES
III. Wholesale
V. High Value
Insights
1. Advertisements
2. Business & Trade Commissions
3. Subscription service for buyers
SAMPLE REBRAND NAME:
COMMERCENTRALE
An e-commerce center where professional buyers, sellers, and investors converge. Our
global reach in over 70 countries makes procurements easier for businesses with
large-volume and high-scale requirements. Here, you can find a full range of products,
services, and solutions.
eviden

Transcribed Image Text:TRADERS TARGET AUDIENCE (Importers, Exporters) CORPORATIONS PROFESSIONALS (Managers, Entrepreneurs, Suppliers, Buyers) FINANCIAL INSTITUTIONS SMALL & MEDIUM ENTERPRISES WHOLESALERS INVESTORS BROKERS OBJECTIVES IN REBRANDING 1. To rebrand and reintroduce the platform as a trustworthy, safe, and high-yield B2B e-commerce platform 2. To define the platform's Brand DNA and Marketing elements 3. To capitalize on current market opportunities through the rebranded identity 4. To become the established and trusted platform for the wholesale trade of commodities KEY MESSAGES 1. The platform is safe and trusted for high-yield and high-volume business transactions. 2. The platform is a trusted and stable business partner where large-scale transactions between manufacturers, suppliers, buyers, and sellers can safely conduct operations for the growth of their businesses. 3. Despite being a high-yield and high-volume ecosystem, it is still accessible to the "lower spectrum" of the market and SMES (through subscriptions). evider

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