What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?
What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?
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Discuss corporate branding . • What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions ? How can online digital marketing and social media be utilized to strengthen the distinctions across brands within a particular portfolio
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