You are the brand manager for Dryer's Ice cream. A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year! Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia. In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein. Here is how they stack up with you: Both you and Halo Top are priced around $3.50 per pint. Your assignment is in two parts: Describe thoroughly how you think Halo Top ice cream is being perceived by consumers. What senses does Halo Top appeal to? As consumers organize this in their mind, do you think they categorize it as assimilation, accommodation, or contrast?
You are the brand manager for Dryer's Ice cream. A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year! Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia. In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein. Here is how they stack up with you: Both you and Halo Top are priced around $3.50 per pint. Your assignment is in two parts: Describe thoroughly how you think Halo Top ice cream is being perceived by consumers. What senses does Halo Top appeal to? As consumers organize this in their mind, do you think they categorize it as assimilation, accommodation, or contrast?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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You are the brand manager for Dryer's Ice cream. A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year! Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia. In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein. Here is how they stack up with you:
Both you and Halo Top are priced around $3.50 per pint.
Your assignment is in two parts:
- Describe thoroughly how you think Halo Top ice cream is being perceived by consumers. What senses does Halo Top appeal to? As consumers organize this in their mind, do you think they categorize it as assimilation, accommodation, or contrast?

Transcribed Image Text:HALO
- vs –
DREYER'S SLOW CHURNED
by the numbers
DREYER'S
HALO TOP®
SLOW CHURNED
vanilla bean
vanilla bean
calories
70
100
protein
5g
3g
fcat
2g
3g
sugar
6g
13g
PER 1/2 CUP SERVING
ТОР
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