Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Textbook Question
Chapter 5, Problem 3DYMP
Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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Your portfolio project consisted of an international marketing plan developed during the previous weeks of the course. Assume you are in a marketing role for the company and you will need to present your critical findings to the board of directors. Select the three most important results from your portfolio project and record a video of yourself presenting these findings.
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Marketing Communication Assignment 4.5
Identify AIDA and how it correlates with the promotional mix
A
I
D
A
Provide a visual example of AIDA being used in advertising. ( you can provide an AD print or link to a commercial.
In your own words define Push strategy and Pull strategy provide an example of both.
Push
Pull
Definition:
Definition:
Example:
Example:
Provide the following
Describe the importance of retailing?
What are examples of future developments in retail management?
What is retail channel omnification?
Provide an example of different types of retail operations, include the type of marketing that would work best with this type of retailer?
Retailer
Example
Marketing Strategy
Department Store (Example)
Macys
Product assortment
Specialty Store
Drugstore
Supermarkets
Convenience Store
Discount Store
NONSTORE RETAILER
Example : Direct retailer
Avon
Direct marketing
1.
2.
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