Company M is a media company that creates a customer experience in year 2005. It combines services like employee surveys, social media monitoring, mystery shopping and market research . Under mystery shopping, shoppers pose as regular customers while reporting and evaluating their experiences. Company M gathers information about mystery shops by using these data company helps to improve customer loyalty. Company M has entered into a partnership with Company C to create an employee incentive program. Company M relies mostly on consumer surveys. It helps potential to help his clients for developing and implementing marketing strategies to increase sales as well as customer satisfaction. To discuss: Whether it is important for the businesses to continuously collect market research about their target market.

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Chapter 5.2, Problem 3C

Summary Introduction

Case summary:

Company M is a media company that creates a customer experience in year 2005. It combines services like employee surveys, social media monitoring, mystery shopping and market research.

Under mystery shopping, shoppers pose as regular customers while reporting and evaluating their experiences.

Company M gathers information about mystery shops by using these data company helps to improve customer loyalty.

Company M has entered into a partnership with Company C to create an employee incentive program. Company M relies mostly on consumer surveys.

It helps potential to help his clients for developing and implementing marketing strategies to increase sales as well as customer satisfaction.

To discuss: Whether it is important for the businesses to continuously collect market research about their target market.

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