Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 5, Problem 5DRQ
Summary Introduction

To discuss: The place where the data for marketing research are obtained and the examples of external and internal data.

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There are factors that determine which areas of market research should beprioritised in purchasing and supply.
What is the future of marketing research? Please please answer that
Outline a marketing research process to be used to gather information on present or potential customers.
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