Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 5, Problem 8DRQ
Summary Introduction
To discuss: Type of sampling design that is to be used in conducting survey of all homes with listed telephone numbers.
Sampling design is a mathematical function, probabaility of any sample that is drawn from the entire population. Every sample has an equal chance to be being drawn.
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