Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
expand_more
expand_more
format_list_bulleted
Question
Chapter 5.1, Problem 2VC
Summary Introduction
Case summary:
Media I is a video and photo sharing social networking application. It allows its users to manipulate photos with different filters and share with friends with location tags and hashtags. It uses machine learning to populate Discover tab. Discover tab is an area, in which users can explore content on platform.
It creates using big data and artificial intelligence. Media I uses the big data and artificial intelligence to explore page and search function, enhancing user experience, target advertising, filer spam and to study human conditions.
To discuss: The reason for the significance of Media I in creating a tailored application experience for every user.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Lindiwe’s online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise.
Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example.
What would be several of Apple’s goals for the iShirt social media campaign? Please include measurable goals supported by credible resources.
What were the Top 10 trending of 2021 on social media. Write in detail
Knowledge Booster
Similar questions
- JAZZ It Up Designers Ltd. is well-known globally for its use of leather, excellent tailoring ofsuits, readymade dresses, shoes, accessories, watches, sunglasses, jewellery, and many otheraccessories. The brand value of this company is about US$10.5 billion. The use of social mediato communicate with customers is amazing, as the company is seen as approachable andpersonal. The company has developed personal relationships with their customers and then usedthose relationships to leverage sales. A. Outline TWO (2) benefits that JAZZ It Up Designers Ltd would gain from usingintegrated marketing communications. B. Summarize the first THREE (3) steps in developing effective marketing communicationsfor JAZZ It Up Designers Ltd. C. Examine how JAZZ It Up Designers Ltd as a company can use ANY TWO (2) socialmedia platform to advertise its new line of clothing and accessories to its existing andpotential customers.arrow_forwardEash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. Build a social media strategy for Eash's instagram handle @eashdotshop. The aim is to build an active audience with a budget of 25000 per month for a quarter. We expect you to at least include a campaign that caters to a niche and a micro-influencer/influencer strategy in this. Brownie points for quirky copies that explain the campaign. Be as creative as you can.Also Work on a Valentine's Month strategy for Eash.Shop's website. The aim is to run campaigns on that acquire customers as well as position our offerings and brand, targeting the Gen Z. Work on both and explain in brief.arrow_forwardstatement of how Twitter and Instagram help to gain publicity and enhance reputation of the organisation.arrow_forward
- ChuckE. Cheese is getting into the delivery service, what are the most likely social platform and appropriate target demographics for this Chuck E. Cheese campaign, what could be the total number of potential new customers and how would you recommend that Chuck E. Cheese announce this new delivery service on social media?arrow_forwardexplain why Instagram has changed and how come the need has not been met.arrow_forwardWhat are (a) the advantages and (b) the disadvantages of Chobani’s Customer Loyalty Team thathandles communication with customers—fromphone calls and e-mails to Facebook and Twittermessagearrow_forward
- This Question Is Based On " Privacy and Security in Online Social Media ". Please Provide a Long Answer With Keep the Answer To the Point.arrow_forwardIn terms of a social network marketing strategy, (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillie's Facebook fan page contain?arrow_forwardA marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%. You should construct fill out a contingency table for this information. You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?arrow_forward
- Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful. If it was not successful, provide suggestions for how the campaign could have been improved. If it was successful, identify some possible next steps for the organization.arrow_forwardAssume that you are an Account Executive for a digital marketing agency. create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below: Roots — Launch a new on-line customizable winter T-shirt to your summer customers. Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line. Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan. 1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?arrow_forwardExplain to the management of T&M Bakery’s how Social Media has changed traditional business models.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
