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(Style Goals): • Turn a basic tee into a Pinterest-level outfit •Accessorize to express mood, identity, or subculture •Mix thrift finds with trendy staples (Competitive Edge): Not just selling accessories but also serving the whole look. Every piece is curated, limited, and ready to wear. For Everyone, Always Gender-inclusive, Korean style inspired, and 100% content-creator approved. Perfect for TikTok transitions, GRWMs, and mirror selfies. Age: 16 to 30 years old Gender: gender-neutral and inclusive of all individuals Occupation: higher school-age youth, college students, and future professionals and bohemian creatives, such as emerging influencers, stylists, and content creators. Purchasing Mindset: •Impulse buys driven by content creator • Small, versatile pieces that elevate the whole look •Budget-conscious but trend-hungry

(Style Goals): • Turn a basic tee into a Pinterest-level outfit •Accessorize to express mood, identity, or subculture •Mix thrift finds with trendy staples (Competitive Edge): Not just selling accessories but also serving the whole look. Every piece is curated, limited, and ready to wear. For Everyone, Always Gender-inclusive, Korean style inspired, and 100% content-creator approved. Perfect for TikTok transitions, GRWMs, and mirror selfies. Age: 16 to 30 years old Gender: gender-neutral and inclusive of all individuals Occupation: higher school-age youth, college students, and future professionals and bohemian creatives, such as emerging influencers, stylists, and content creators. Purchasing Mindset: •Impulse buys driven by content creator • Small, versatile pieces that elevate the whole look •Budget-conscious but trend-hungry

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories in the Philippines. 

 

1. Defining the Target Audience based on the information provided (photo inserted) :

 

•Demographics: Location, income, and family status. 

 

•Psychographics: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices. 

 

•Geographic Location: Where the target audiences lives, including city and region. 

 

•Needs and Desires: What motivates the target audience and what they are looking for in a product or service. 

 

•Behaviors: Purchasing habits, buying preferences, decision-making processes, and how frequently they make purchases. 

 

•Pain Points: The challenges, problems, or unmet needs of target audience faces. 

(Style Goals): • Turn a basic tee into a Pinterest-level outfit •Accessorize to express mood, identity, or subculture •Mix thrift finds with trendy staples (Competitive Edge): Not just selling accessories but also serving the whole look. Every piece is curated, limited, and ready to wear. For Everyone, Always Gender-inclusive, Korean style inspired, and 100% content-creator approved. Perfect for TikTok transitions, GRWMs, and mirror selfies. Age: 16 to 30 years old Gender: gender-neutral and inclusive of all individuals Occupation: higher school-age youth, college students, and future professionals and bohemian creatives, such as emerging influencers, stylists, and content creators. Purchasing Mindset: •Impulse buys driven by content creator • Small, versatile pieces that elevate the whole look •Budget-conscious but trend-hungry
Transcribed Image Text:(Style Goals): • Turn a basic tee into a Pinterest-level outfit •Accessorize to express mood, identity, or subculture •Mix thrift finds with trendy staples (Competitive Edge): Not just selling accessories but also serving the whole look. Every piece is curated, limited, and ready to wear. For Everyone, Always Gender-inclusive, Korean style inspired, and 100% content-creator approved. Perfect for TikTok transitions, GRWMs, and mirror selfies. Age: 16 to 30 years old Gender: gender-neutral and inclusive of all individuals Occupation: higher school-age youth, college students, and future professionals and bohemian creatives, such as emerging influencers, stylists, and content creators. Purchasing Mindset: •Impulse buys driven by content creator • Small, versatile pieces that elevate the whole look •Budget-conscious but trend-hungry
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