Reflect on a personal experience where you interacted with a brand or marketing campaign that you believe utilized AI. Describe the experience in detail. How did the use of AI enhance or detract from your experience as a consumer? Based on your experience, what recommendations would you make to the company to improve their use of AI in marketing?

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.