Reflect on a personal experience where you interacted with a brand or marketing campaign that you believe utilized AI. Describe the experience in detail. How did the use of AI enhance or detract from your experience as a consumer? Based on your experience, what recommendations would you make to the company to improve their use of AI in marketing?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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Reflect on a personal experience where you interacted with a brand or marketing campaign that you believe utilized AI.

  • Describe the experience in detail. How did the use of AI enhance or detract from your experience as a consumer?
  • Based on your experience, what recommendations would you make to the company to improve their use of AI in marketing?
 
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