Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity
Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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no chtgpt used i will give upvote

Transcribed Image Text:Based on the following figure which summarizes the demand of a repre-
sentative consumer, corresponding marginal revenue, and relevant costs for your product,
determine your firm's optimal price, output, and the resulting profits for each of the following
scenarios:
a. You charge the same unit price to all
consumers.
b. You engage in first-degree price dis-
crimination.
$160
$140
$120
c. You engage in two-part pricing.
d. You engage in block pricing.
Price
$100
$80
$60
MC=AC
$40
$20
MR
D
$0
0
10
20
30
40
50
50
Quantity
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