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Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity

Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity
Transcribed Image Text:Based on the following figure which summarizes the demand of a repre- sentative consumer, corresponding marginal revenue, and relevant costs for your product, determine your firm's optimal price, output, and the resulting profits for each of the following scenarios: a. You charge the same unit price to all consumers. b. You engage in first-degree price dis- crimination. $160 $140 $120 c. You engage in two-part pricing. d. You engage in block pricing. Price $100 $80 $60 MC=AC $40 $20 MR D $0 0 10 20 30 40 50 50 Quantity
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