Strategy C: Using overtime for up to 15 tank loads a month, along with inventory to handle variations. Regular production should be the same each
Strategy C: Using overtime for up to 15 tank loads a month, along with inventory to handle variations. Regular production should be the same each
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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CASE
EIGHT GLASSES A DAY (EGAD)
Backlogs are not allowed
The EGAD Bottling Company has decided to introduce a new line
of premium bottled water that will include several "designer"
flavors. Marketing manager Georgianna Mercer is predicting an
upturn in demand based on the new offerings and the increased
public awareness of the health benefits of drinking more water.
She has prepared aggregate forecasts for the next six months, as
shown in the following table (quantities are in tankloads).
Backordering cost
Beginning inventory
0 tankloads
Among the strategies being considered are the following:
Level production supplemented by up to 10 tankloads a
month from overtime.
A combination of overtime, inventory, and subcontracting.
Regular production should be the same each month.
Month
May Jun
Aug Sept Oct Total
Using overtime for up to 15 tankloads a month, along with
inventory to handle variations. Regular production should be
the same each month.
Forecast 50
08
70 420
09
06
Production manager Mark Mercer (no relation to Georgianna) has
developed the following information. (Costs are in thousands of
dollars.)
Question
Regular production cost
$1 per tankload
Regular production capacity
60 tankloads
Overtime production cost
$1.6 per tankload
Subcontracting cost
$1.8 per tankload
Holding cost
$2 per tankload per month

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