Systems Inc. is scheduled to launch its new software application in the next two weeks. Tim would like to hire a marketing research company to study the market situation prior to the launch. The market research company needs four weeks to complete the research project and deliver comprehensive results. Therefore, Tim decides against hiring the research company and goes ahead with the scheduled launch without further research.   What factor is the determinant of the need for marketing research in Tim' situation?   a. Time constraints b. Benefits vs costs c. Availability of data d. Nature of the decision

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Question
Systems Inc. is scheduled to launch its new software application in the next two weeks. Tim would like to hire a marketing research company to study the market situation prior to the launch. The market research company needs four weeks to complete the research project and deliver comprehensive results. Therefore, Tim decides against hiring the research company and goes ahead with the scheduled launch without further research.
 
What factor is the determinant of the need for marketing research in Tim' situation?
 
a. Time constraints
b. Benefits vs costs
c. Availability of data
d. Nature of the decision
AI-Generated Solution
AI-generated content may present inaccurate or offensive content that does not represent bartleby’s views.
steps

Unlock instant AI solutions

Tap the button
to generate a solution

Knowledge Booster
Business reports
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning