and then answer the questions below. Marketing has evolved over time since the industrialisation 1 revolution period to date. It has developed from the production concept to product concept, then the selling concepts to the marketing concept. Recently other concepts were added. As companies developed new ways to serve their customer much better in a sustainable and profitable ways, technologies and other factors are incorporated in the process. Now days both the producers/sellers and the consumer/customer have moved from the traditional ways of marketing and are taking advantage of technology developments. Based on the above-mentioned developments answer the following questions. I. Name and discuss the three (3) objectives of the marketing function (15 marks) II. Discuss the five (5) benefits of e-marketing and e-commerce QUESTION 2 (10 marks)

and then answer the questions below. Marketing has evolved over time since the industrialisation 1 revolution period to date. It has developed from the production concept to product concept, then the selling concepts to the marketing concept. Recently other concepts were added. As companies developed new ways to serve their customer much better in a sustainable and profitable ways, technologies and other factors are incorporated in the process. Now days both the producers/sellers and the consumer/customer have moved from the traditional ways of marketing and are taking advantage of technology developments. Based on the above-mentioned developments answer the following questions. I. Name and discuss the three (3) objectives of the marketing function (15 marks) II. Discuss the five (5) benefits of e-marketing and e-commerce QUESTION 2 (10 marks)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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