Choose one of the following three topics: A. Reflecting on the modern origins of Public Relations practice in Canada, explore the differences between persuasion and propaganda from both a theoretical and a practical perspective. B. Reflecting on the current practices and outcomes of Journalism and Public Relations, what are the points of alignment, tension and misalignment between these two disciplines? In the current context, what are the positive and negative impacts of each of these on Society? C. Public Relations practitioners are cautioned not to think of audiences as monolithic, but as diverse and multi intersecting with a wide range of interconnecting ethnicities, genders, interests, political perspectives and subcultures (which are sometimes called subject positions, or socio-economic demographics, in different parts of the professional practice). Why is this a foundational pillar of Public Relations practice and what does it mean to you in the Canadian context? Support your argument with evidence from A. Public Relations campaign that took place within the past 5 years; and B. Cite and analyze a minimum of one of the assigned readings, and two scholarly Public Relations, Journalism, or Communications articles. Examples of pertinent academic journals include: Public Relations Review Journal of Public Relations Research Critical Studies in Media Communication Journal of Marketing Communications Public Relations Quarterly Mass Communication & Society

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Choose one of the following three topics: A. Reflecting on the modern origins of Public Relations practice in Canada, explore the differences between persuasion and propaganda from both a theoretical and a practical perspective. B. Reflecting on the current practices and outcomes of Journalism and Public Relations, what are the points of alignment, tension and misalignment between these two disciplines? In the current context, what are the positive and negative impacts of each of these on Society? C. Public Relations practitioners are cautioned not to think of audiences as monolithic, but as diverse and multi intersecting with a wide range of interconnecting ethnicities, genders, interests, political perspectives and subcultures (which are sometimes called subject positions, or socio-economic demographics, in different parts of the professional practice). Why is this a foundational pillar of Public Relations practice and what does it mean to you in the Canadian context? Support your argument with evidence from A. Public Relations campaign that took place within the past 5 years; and B. Cite and analyze a minimum of one of the assigned readings, and two scholarly Public Relations, Journalism, or Communications articles. Examples of pertinent academic journals include: Public Relations Review Journal of Public Relations Research Critical Studies in Media Communication Journal of Marketing Communications Public Relations Quarterly Mass Communication & Society

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