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All of the following statements about public relations are true ex PR has become increasingly important as costs of other forms of mark communications continue to increase. O Consumers have become increasing skeptical of marketing claims mac conventional media. O Media coverage generated by PR is seen as more credible than paid ac f ito high coct thO use of PR has waned in recent vears.

All of the following statements about public relations are true ex PR has become increasingly important as costs of other forms of mark communications continue to increase. O Consumers have become increasing skeptical of marketing claims mac conventional media. O Media coverage generated by PR is seen as more credible than paid ac f ito high coct thO use of PR has waned in recent vears.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.
Transcribed Image Text:All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.
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