1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.
1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![1. Given that the commercial world has gone
digital, why is there still a need to consider off-line
communications?
a. Because it is always prudent to have both types
of advertising.
b. Because this represents a two-pronged
approach to secure higher profits.
c. Because consumers need to be reminded of a
brand's presence even in an off-line situation.
d. Because there will always be budget left from
online marketing, hence it is wise to make use of
them in an off-line situation as well.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6868c3e1-390b-4232-8203-bcb8934c539c%2Fa39054f6-cd3d-4f48-bc1c-edee4baed4f7%2Fpzmkdp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:1. Given that the commercial world has gone
digital, why is there still a need to consider off-line
communications?
a. Because it is always prudent to have both types
of advertising.
b. Because this represents a two-pronged
approach to secure higher profits.
c. Because consumers need to be reminded of a
brand's presence even in an off-line situation.
d. Because there will always be budget left from
online marketing, hence it is wise to make use of
them in an off-line situation as well.
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