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1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.

1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.
Transcribed Image Text:1. Given that the commercial world has gone digital, why is there still a need to consider off-line communications? a. Because it is always prudent to have both types of advertising. b. Because this represents a two-pronged approach to secure higher profits. c. Because consumers need to be reminded of a brand's presence even in an off-line situation. d. Because there will always be budget left from online marketing, hence it is wise to make use of them in an off-line situation as well.
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