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2. Discuss the changing communications landscape and the need for integrated marketing communications
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- 3. Outline the communication process and the steps in developing effective marketing communicationsDiscuss the reasons of growing popularity of Integrated Marketing Communication in today's business context ?Explain the goals and objectives of marketing communication. Give examples and expand the answer
- Discuss the changing communications landscape and the need for integrated marketingIn the context of Integrated Marketing Communication, Internal and external communications should be: A) separate B) unrelated C) discrete D) blendedExplain The Steps in Developing Effective Marketing Communications theory and its importance. And when to use and example on it.
- Why is a target audience crucial in developing an effective Integrated Marketing Communication strategy?Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.Describe the three major tasks in crafting a communication strategy, and identify four important legal aspects of marketing communication.