Which of the following is not a benefit of affiliate marketing?     Affiliate marketing can expose your brand to new consumers     Affiliate marketing often wastes ad budget because you pay affiliates whether customers click on their link or not.     Using affiliates can cannibalize sales you would have gotten without using an affiliate     Affiliate marketing is a pay-for-performance marketing agreement     Affiliate marketing can be risky if your affiliate marketers don't align with your brand values since their actions could damage your brand's reputation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is not a benefit of affiliate marketing?

   

Affiliate marketing can expose your brand to new consumers

   

Affiliate marketing often wastes ad budget because you pay affiliates whether customers click on their link or not.

   

Using affiliates can cannibalize sales you would have gotten without using an affiliate

   

Affiliate marketing is a pay-for-performance marketing agreement

   

Affiliate marketing can be risky if your affiliate marketers don't align with your brand values since their actions could damage your brand's reputation.

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