Using concepts / terms from book, please submit a 150 word response to the below question and reply to Two other classmates before Sunday at 11:59pm. As always, be respectful of others in tone and language as the purpose is to promote thinking, develop skills associated with professional challenge / discussion, and exposure to hopefully different points of view. What is a competitive advantage? Why is a competitive advantage important to businesses? Jack Welch (CEO General Electric 1981-2001 during its prime years; died 3/1/2020) famously said "If you do not have a competitive advantage, don't compete" Why do you think he said it? Does it still apply to businesses today? Below are a few interview articles with Jack Welch to help you understand him and his beliefs better. Make sure if you quote another source or use another persons ideas to cite the person/website to avoid plagiarism. MLA or APA format is fine (Purdue Owl is a good resource if you have not done this before. I'm not grading the format, but want you to cite works when used.) https://risewithdrew.com/what-does-jack-welch-believe-is-the-ultimate- competitive-business-advantage/ https://magazine.vunela.com/jack-welchs-5-questions-to-create-real-strategy-to- gain-sustainable-competitive-advantage-308dd0ca1f56?gi=2b6d0973bffc
Using concepts / terms from book, please submit a 150 word response to the below question and reply to Two other classmates before Sunday at 11:59pm. As always, be respectful of others in tone and language as the purpose is to promote thinking, develop skills associated with professional challenge / discussion, and exposure to hopefully different points of view. What is a competitive advantage? Why is a competitive advantage important to businesses? Jack Welch (CEO General Electric 1981-2001 during its prime years; died 3/1/2020) famously said "If you do not have a competitive advantage, don't compete" Why do you think he said it? Does it still apply to businesses today? Below are a few interview articles with Jack Welch to help you understand him and his beliefs better. Make sure if you quote another source or use another persons ideas to cite the person/website to avoid plagiarism. MLA or APA format is fine (Purdue Owl is a good resource if you have not done this before. I'm not grading the format, but want you to cite works when used.) https://risewithdrew.com/what-does-jack-welch-believe-is-the-ultimate- competitive-business-advantage/ https://magazine.vunela.com/jack-welchs-5-questions-to-create-real-strategy-to- gain-sustainable-competitive-advantage-308dd0ca1f56?gi=2b6d0973bffc
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Using concepts / terms from book, please submit a 150 word response to the
below question and reply to Two other classmates before Sunday at 11:59pm.
As always, be respectful of others in tone and language as the purpose is to
promote thinking, develop skills associated with professional challenge /
discussion, and exposure to hopefully different points of view.
What is a competitive advantage? Why is a competitive advantage important to
businesses? Jack Welch (CEO General Electric 1981-2001 during its prime years;
died 3/1/2020) famously said "If you do not have a competitive advantage, don't
compete" Why do you think he said it? Does it still apply to businesses today?
Below are a few interview articles with Jack Welch to help you understand him
and his beliefs better.
Make sure if you quote another source or use another persons ideas to cite the
person/website to avoid plagiarism. MLA or APA format is fine (Purdue Owl is a
good resource if you have not done this before. I'm not grading the format, but
want you to cite works when used.)
https://risewithdrew.com/what-does-jack-welch-believe-is-the-ultimate-
competitive-business-advantage/
https://magazine.vunela.com/jack-welchs-5-questions-to-create-real-strategy-to-
gain-sustainable-competitive-advantage-308dd0ca1f56?gi=2b6d0973bffc
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