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Which of the following is a difference between a push and a pull strategy?​   Question 33 options:   a)  ​Social media is used in a push strategy, while personal selling is used in a pull strategy.   b)  ​A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.   c)  ​Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.   d)  ​No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

Which of the following is a difference between a push and a pull strategy?​   Question 33 options:   a)  ​Social media is used in a push strategy, while personal selling is used in a pull strategy.   b)  ​A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.   c)  ​Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.   d)  ​No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is a difference between a push and a pull strategy?​
 

Question 33 options:

 

a) 
​Social media is used in a push strategy, while personal selling is used in a pull strategy.
 

b) 
​A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.
 

c) 
​Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.
 

d) 
​No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.
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