QUESTION 1The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must haveO a. Testimonials from satisfied customersO b. Approval from the FTC before making any claimsO c. Scientific evidence to support their claimsO d. A marketing strategy to attract consumersQUESTION 2A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is anexample ofO a: Price discriminationO b. Unfair competitionOC. Misleading advertisingO d. Deceptive packaging

The Federal Trade Commission (FTC) is an independent US government body that enforces consumer…

Answered: QUESTION 1 The FTC requires companies…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The chairman of the board said to the CEO, "We must cease production of those items; they are not healthy for our customers. We must transition to new, safe product lines. I know that other firms are producing those unhealthy items, and I know that no laws prevent us or them from producing them. However, just because something is legal, doesn't mean that it is ethical. The chairman is promoting a(n) __________ ethics program. Group of answer choices systems-based compliance-based consensus-based associate-based integrity-based
6. The role of brand names and advertising Which of the following statements about brand names is true? Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It is always rational to prefer brand names over generic substitutes. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. While shopping for soft drinks, Charlotte is trying to determine whether to purchase the generic seltzer or the brand La Crosse. Although she could not notice the difference between the two in a taste test, she buys the higher-priced La Crosse because she has seen it advertised as being "La drink of La Summer." This illustrates a common of advertising.
As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…
Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…
A screening criterion that permits a firm's products to be considered as possible candidates for purchase
When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contacts
4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
In your initial post, provide an example of products purchased for a business where the risk of loss is on the seller. In your second post, provide an example where the risk of loss is on the buyer. In your third post, respond to at least one peer and comment on one of your peer’s posts.
3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.
Ad https://www.youtube.com/watch?v=DtLp4yH9IwI&feature=youtu.be See the above advertise and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Does ad take advantage of any macro environment forces? If yes, how ?

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