QUESTION 1The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must haveO a. Testimonials from satisfied customersO b. Approval from the FTC before making any claimsO c. Scientific evidence to support their claimsO d. A marketing strategy to attract consumersQUESTION 2A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is anexample ofO a: Price discriminationO b. Unfair competitionOC. Misleading advertisingO d. Deceptive packaging

The Federal Trade Commission (FTC) is an independent US government body that enforces consumer…

Answered: QUESTION 1 The FTC requires companies…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The chairman of the board said to the CEO, "We must cease production of those items; they are not healthy for our customers. We must transition to new, safe product lines. I know that other firms are producing those unhealthy items, and I know that no laws prevent us or them from producing them. However, just because something is legal, doesn't mean that it is ethical. The chairman is promoting a(n) __________ ethics program. Group of answer choices systems-based compliance-based consensus-based associate-based integrity-based
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As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…
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Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…
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2B. How is RADIO advertising better compared to TELEVISION advertising?

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