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QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a. Price discrimination O b. Unfair competition O c. Misleading advertising O d. Deceptive packaging

QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a. Price discrimination O b. Unfair competition O c. Misleading advertising O d. Deceptive packaging

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a: Price discrimination O b. Unfair competition OC. Misleading advertising O d. Deceptive packaging
Transcribed Image Text:QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a: Price discrimination O b. Unfair competition OC. Misleading advertising O d. Deceptive packaging
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