QUESTION 10A company’s trademark may last for a.a limited time period b.ever if renewed c.the same as a patent d.none of the aboveQUESTION 11A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a.Taxation analysis b.Intellectual rights research c.Cost versus Benefit analysis d.None of the aboveQUESTION 12Introducing Switching Costs for the customers in the use of a company’s product is a way of a.advertising b.building long term relationships c.minimizing costs d.transaction based marketingQUESTION 13In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a.private label/brands b.manufacturer brands c.captive brands d.all of the aboveQUESTION 14The assortment of product lines and individual offerings available from a business is called its a.product assortment b.product mix c.product ingredients d.product strategyQUESTION 15The fact that business executives are willing to pay a few thousand dollars for a backpack so to indicate their status and achievement associated with their values and lifestyles is part of a.recession related consumer spending b.psychographic segmentation c.decline stage in the lifetime of a product d.interpersonal determinants of consumer behaviorQUESTION 16To increase company productivity and profitability a company may a.Try to become a monopoly b.Try to focus exclusively on maximizing market share c.Try to hire well educated people d.None of the aboveQUESTION 17The design of a particular wine bottle label marketed by a company is an example of a.product strategy b.the Delphi technique c.trend analysis d.price skimming QUESTION 18Marketing research is beneficial for a.guiding future business actions and plans b.defining a business problem c.finding the optimal solution to a business problem d.all of the aboveQUESTION 19A Mexican tacos corner stand sell 1500 tacos per month for $2 each and 1000 coffees for $1 each. The variable cost for each taco is $1 and for each coffee $.20 and they also have monthly fixed costs $200 in permits and licenses and additionally gasoline and cleaning expenses of $200 monthly. Therefore the monthly profit for the stand is a.$1200 b.$1500 c.$1900 d.$2300QUESTION 20The inflow of Foreign Direct Investment to Brazil in a particular year indicates a.The strength of the Brazilian economy b.The growth prospects of the Brazilian economy c.The confidence of foreign investors to the Brazilian economy d.All of the aboveQUESTION 21The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competitionby Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's a.strategic plan b.long term plan c.tactical plan - implementation of strategic plan d.promotion strategyQUESTION 22A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of a.Trend Analysis b.Market test c.Surveys of buyer intentions d.Delphi TechniqueQUESTION 23Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n) a.Oligopolistic industry b.For profit monopoly industry c.Cartel d.All of the above QUESTION 24For marketing purposes, an example of a reference group influencing consumer behavior is a.students b.single males c.gothic people d.none of the aboveQUESTION 25The more people connect through Facebook and the more users it attracts, it is easier for Facebook to build long term relationships with its users and maximize its profits. This is an example of a.A patent b.Monopoly c.Network externalities d.Customer service

Trademarks are not like copyrights or patents. They are something a company is mainly for.

Answered: trademark

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

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QUESTION 10

A company’s trademark may last for

	a.	a limited time period
	b.	ever if renewed
	c.	the same as a patent
	d.	none of the above

QUESTION 11

A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n)

	a.	Taxation analysis
	b.	Intellectual rights research
	c.	Cost versus Benefit analysis
	d.	None of the above

QUESTION 12

Introducing Switching Costs for the customers in the use of a company’s product is a way of

	a.	advertising
	b.	building long term relationships
	c.	minimizing costs
	d.	transaction based marketing

QUESTION 13

In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with

	a.	private label/brands
	b.	manufacturer brands
	c.	captive brands
	d.	all of the above

QUESTION 14

The assortment of product lines and individual offerings available from a business is called its

	a.	product assortment
	b.	product mix
	c.	product ingredients
	d.	product strategy

QUESTION 15

The fact that business executives are willing to pay a few thousand dollars for a backpack so to indicate their status and achievement associated with their values and lifestyles is part of

	a.	recession related consumer spending
	b.	psychographic segmentation
	c.	decline stage in the lifetime of a product
	d.	interpersonal determinants of consumer behavior

QUESTION 16

To increase company productivity and profitability a company may

	a.	Try to become a monopoly
	b.	Try to focus exclusively on maximizing market share
	c.	Try to hire well educated people
	d.	None of the above

QUESTION 17

The design of a particular wine bottle label marketed by a company is an example of

	a.	product strategy
	b.	the Delphi technique
	c.	trend analysis
	d.	price skimming

QUESTION 18

Marketing research is beneficial for

	a.	guiding future business actions and plans
	b.	defining a business problem
	c.	finding the optimal solution to a business problem
	d.	all of the above

QUESTION 19

A Mexican tacos corner stand sell 1500 tacos per month for $2 each and 1000 coffees for $1 each. The variable cost for each taco is $1 and for each coffee $.20 and they also have monthly fixed costs $200 in permits and licenses and additionally gasoline and cleaning expenses of $200 monthly. Therefore the monthly profit for the stand is

	a.	$1200
	b.	$1500
	c.	$1900
	d.	$2300

QUESTION 20

The inflow of Foreign Direct Investment to Brazil in a particular year indicates

	a.	The strength of the Brazilian economy
	b.	The growth prospects of the Brazilian economy
	c.	The confidence of foreign investors to the Brazilian economy
	d.	All of the above

QUESTION 21

The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competitionby Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's

	a.	strategic plan
	b.	long term plan
	c.	tactical plan - implementation of strategic plan
	d.	promotion strategy

QUESTION 22

A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of

	a.	Trend Analysis
	b.	Market test
	c.	Surveys of buyer intentions
	d.	Delphi Technique

QUESTION 23

Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n)

	a.	Oligopolistic industry
	b.	For profit monopoly industry
	c.	Cartel
	d.	All of the above

QUESTION 24

For marketing purposes, an example of a reference group influencing consumer behavior is

	a.	students
	b.	single males
	c.	gothic people
	d.	none of the above

QUESTION 25

The more people connect through Facebook and the more users it attracts, it is easier for Facebook to build long term relationships with its users and maximize its profits. This is an example of

	a.	A patent
	b.	Monopoly
	c.	Network externalities
	d.	Customer service

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