Answered: Which concept of marketing focuses on…

Which concept of marketing focuses on availability and affordability of a product? (a) Production concept (b) Product concept (c) Selling concept (d) Marketing concept.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Q.1. Which concept of marketing focuses on availability and affordability of a product?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept.

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