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Business

Marketing

Explain what is advertising research is and why it's valuable?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Question #1 Explain what is advertising research is and why it's valuable? (Chapter 17)

Question #2 What are the four groups of measures? Define and Describe each one? (Chapter 17)

Question #3 What are sales promotions, and what can they accomplish and what can they NOT accomplish? (Chapter 18)

Question #4 What role do trade promotion play and what makes them successful?

(Chapter 18)

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