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The _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulfill an organization's overall goals.​   Question 34 options:   a)  ​distribution mix   b)  ​retailing mix   c)  ​product mix   d)  ​promotional mix

The _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulfill an organization's overall goals.​   Question 34 options:   a)  ​distribution mix   b)  ​retailing mix   c)  ​product mix   d)  ​promotional mix

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulfill an organization's overall goals.​
 

Question 34 options:

 

a) 
​distribution mix
 

b) 
​retailing mix
 

c) 
​product mix
 

d) 
​promotional mix
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