Answered: Which element of the promotional mix is…

Which element of the promotional mix is based on personal, paid communication between people? Question 1 options: a) Advertising b) Public relations c) Sales promotion d) Personal selling

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which element of the promotional mix is based on personal, paid communication between people?

Question 1 options:

a)	Advertising

b)	Public relations

c)	Sales promotion

d)	Personal selling

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