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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:**Question:** Which of these is a notable disadvantage of relying too much on sales promotions? **Options:** - A. There is no accountability for using them and no way to evaluate them - B. They tend to get lost in the media and brand clutter - C. They can make consumers overly focused on deal-seeking and discounts - D. They are more long-term oriented in their execution **Analysis:** This question examines the potential downsides of depending heavily on sales promotions as a marketing strategy. The options provide different perspectives on the challenges associated with sales promotions, from accountability issues to their impact on consumer behavior.

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