Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:**Question:**
Which of these is a notable disadvantage of relying too much on sales promotions?
**Options:**
- A. There is no accountability for using them and no way to evaluate them
- B. They tend to get lost in the media and brand clutter
- C. They can make consumers overly focused on deal-seeking and discounts
- D. They are more long-term oriented in their execution
**Analysis:**
This question examines the potential downsides of depending heavily on sales promotions as a marketing strategy. The options provide different perspectives on the challenges associated with sales promotions, from accountability issues to their impact on consumer behavior.
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