Analyze Apple Inc. operations by conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Pay particular attention to the company's strengths and opportunities because that will identify a social cause that fits well with Apple Inc.   Consider how shareholder and stakeholder theories of ethics will impact the selection of the targeted social cause for the corporation to pursue. What responsibility does Apple Inc. owe to its stockholders and stakeholders? Will pursuing a social responsibility program detract from the responsibilities to these two groups? Any program that may be implement will redirect resources toward the social cause and away from the stockholders and stakeholders. Is this ethical?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter4: Social Responsibility And Ethics In Marketing
Section4.2: Blue Bell Creameries Moo’ves Ahead After Listeria Crisis
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Analyze Apple Inc. operations by conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Pay particular attention to the company's strengths and opportunities because that will identify a social cause that fits well with Apple Inc.

 

Consider how shareholder and stakeholder theories of ethics will impact the selection of the targeted social cause for the corporation to pursue. What responsibility does Apple Inc. owe to its stockholders and stakeholders? Will pursuing a social responsibility program detract from the responsibilities to these two groups? Any program that may be implement will redirect resources toward the social cause and away from the stockholders and stakeholders. Is this ethical?

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