The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs or wants that we have. Students should visit a supermarket, identify a product and then apply the marketing mix (4 P’s of marketing) to this product based on their observation and application of elements of the marketing lessons Your Tasks Vist a supermarket and select a product Provide a full descriotion of the prosuct that you have slected in terms of the 4 Ps of marketing Students are to describe any TWO (2) activities undertaken to promote the product. You are to describe the marketing activities that you encountered/ experienced or observed Describe what marketing activities you consider them to be? Explain in your own words what the marketer of the product is trying to accomplish with the activities that they are undertaking for the product. What are their marketing objectives? Who are the activities or marketing messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not? Guidelines Students must select a physical product from a supermarket, not one that you purchased online. You should NOT choose a service such as banking, education or some other service-related activity. The focus of your assignment must be on a current product that is sold in a supermarket. You should NOT focus on the company that owns the product or on a product that is no longer available. Similarly, the activities you describe should be current activities being done today and not those done in the distant past This assignment must be done on an individual basis and must be the original work of the student Maximum word count is 1000. There will be a penalty for exceeding the word count Your paper must be APA compliant with references from 2 scholarly academic sources (not Wikipedia) NB: These guides are meant to be a GUIDE to have you focus on the elements of the marketing mix for the product that you choose. Merely answering the questions given without adding other important and relevant marketing mix information may cause you to lose marks Due Date Maximum Marks
The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs or wants that we have. Students should visit a supermarket, identify a product and then apply the marketing mix (4 P’s of marketing) to this product based on their observation and application of elements of the marketing lessons Your Tasks Vist a supermarket and select a product Provide a full descriotion of the prosuct that you have slected in terms of the 4 Ps of marketing Students are to describe any TWO (2) activities undertaken to promote the product. You are to describe the marketing activities that you encountered/ experienced or observed Describe what marketing activities you consider them to be? Explain in your own words what the marketer of the product is trying to accomplish with the activities that they are undertaking for the product. What are their marketing objectives? Who are the activities or marketing messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not? Guidelines Students must select a physical product from a supermarket, not one that you purchased online. You should NOT choose a service such as banking, education or some other service-related activity. The focus of your assignment must be on a current product that is sold in a supermarket. You should NOT focus on the company that owns the product or on a product that is no longer available. Similarly, the activities you describe should be current activities being done today and not those done in the distant past This assignment must be done on an individual basis and must be the original work of the student Maximum word count is 1000. There will be a penalty for exceeding the word count Your paper must be APA compliant with references from 2 scholarly academic sources (not Wikipedia) NB: These guides are meant to be a GUIDE to have you focus on the elements of the marketing mix for the product that you choose. Merely answering the questions given without adding other important and relevant marketing mix information may cause you to lose marks Due Date Maximum Marks
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives. We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs or wants that we have.
Students should visit a supermarket, identify a product and then apply the marketing mix (4 P’s of marketing) to this product based on their observation and application of elements of the marketing lessons
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Your Tasks |
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Guidelines |
NB: These guides are meant to be a GUIDE to have you focus on the elements of the marketing mix for the product that you choose. Merely answering the questions given without adding other important and relevant marketing mix information may cause you to lose marks
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Due Date |
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Maximum Marks |
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