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- Chapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswerDisneyland and DisneyWorld have traditionally marketed to families; recently, however, new household life cycle patterns have led to changes in the marketing strategy. Identify three household life cycle stages that Disney may want to consider in the future, and for each, provide justification. (Note: Find sources of data for justification from Census or the Bureau of Economic Analysis)what was Becker' s conclusion regarding the relationship between income and household size?