Culinary Creations caters weddings, office parties, and the like. Monica, the owner of Culinary Creations, offers delectable dishes and impeccable service. Her firm has gained a reputation for offering unique themed dinners and parties. Consequently, there is no shortage of demand. If a customer wants to customize a party beyond the regular “themes,” the customer must reserve a date several months in advance so that Monica can plan for all contingencies and deliver perfection. Culinary charges a premium price for its unique services. Required: a. Describe three internal processes that Culinary must execute well to deliver on its value proposition. Justify your choices. b. What might be the appropriate performance measures for these critical processes?
Culinary Creations caters weddings, office parties, and the like. Monica, the owner of Culinary Creations, offers delectable dishes and impeccable service. Her firm has gained a reputation for offering unique themed dinners and parties. Consequently, there is no shortage of demand. If a customer wants to customize a party beyond the regular “themes,” the customer must reserve a date several months in advance so that Monica can plan for all contingencies and deliver perfection. Culinary charges a premium price for its unique services. Required: a. Describe three internal processes that Culinary must execute well to deliver on its value proposition. Justify your choices. b. What might be the appropriate performance measures for these critical processes?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Culinary Creations caters weddings, office parties, and the like. Monica, the owner of Culinary Creations, offers delectable dishes and impeccable service. Her firm has gained a reputation for offering unique themed dinners and parties. Consequently, there is no shortage of demand. If a customer wants to customize a party beyond the regular “themes,” the customer must reserve a date several months in advance so that Monica can plan for all contingencies and deliver perfection. Culinary charges a premium price for its unique services. Required: a. Describe three internal processes that Culinary must execute well to deliver on its value proposition. Justify your choices. b. What might be the appropriate performance measures for these critical processes?
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