Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Natalie is opening a retail store specializing in hard-to-find gift items. Before she opens her store, what question will Natalie need to address?
a. Where will customers want her products?
b. When will customers want her products?
c. What prices will customers be willing to pay?
d. What assortment of products will customers want?
e. all of these.
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