1. Before the arrival of the internet, many small businesses were not able to advertisebecause it was expensive for them. But when the Internet arrived, now they are able todo so. Where are they placing their adverts?2. What are Broadcast stations that specialize in one genre only, such as sports, movies,news, music etc called?3. The arrival of digitization is affecting general broadcast stations. Mention one way inwhich digitization is affecting general broadcast stations.niathovbe

Since you have asked multiple questions, we will solve the first question for you. If you want any…

Answered: 1. Before the arrival of the internet,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail selling
Why do you think more targeted promotional efforts, such as personal selling and sales promotion, are necessary for Nederlander’s specific target market?
Identify the advantages and disadvantages of newspapers and television as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?
Why has OXO chosen to change its promotional strategy at this time?
B. What are some innovative sales promotion techniques being used in today's marketplace?
What are the best digital marketing Ad Creatives for a restaurant like http://easycreole.com/ ?
- Find advertisement that illustrate the needs for power, affiliation, achievement or uniqueness and discuss their effectiveness.
Marketing, especially in today's society, is widely used for social media and technology in the form of products and services. It is so easy for brands and companies to market something they don’t always understand. Technology is a tool that is used every single day in today’s society. I never understood how much technology plays a part in business and marketing before I started this degree. I used to think marketing was just used on billboards and newspapers. I never would have guessed how heavily technology is used in marketing like it is used today. This article mentions the intentional and unintentional categories of technology. Intentional processes are where the people change the technology and the unintentional processes are where technology changes people. In the Intentional process, there are three groups, further extension, subversion, and diversion. The first intentional process, further extension, is typically what most marketers are familiar with, which is…
What's going on in the market today? Explore a topic in the news that piques your interest and explain how it relates to MIS.
Please no written by hand and no image compare and contrast traditional and cutting-edge marketing and communications techniques
Strongly Disagree Disagree Agree Strongly Agree Question 1. Promotional activities inform and persuade current and potential customers about products and services. 2. Manufacturers offer samples and trial sizes of products to create awareness about a new product. 3. Businesses offer coupons and limited free-use offers to stimulate demand. 4. Contests and games are used to identify new customers and reward loyal customers. 5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs. 6. Retailers do not use promotional activities to generate sales during slow periods. 7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions.
Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.

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