Strongly Disagree Disagree Agree Strongly Agree Question 1. Promotional activities inform and persuade current and potential customers about products and services. 2. Manufacturers offer samples and trial sizes of products to create awareness about a new product. 3. Businesses offer coupons and limited free-use offers to stimulate demand. 4. Contests and games are used to identify new customers and reward loyal customers. 5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs. 6. Retailers do not use promotional activities to generate sales during slow periods. 7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
| Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
|---|---|---|---|---|
| 1. Promotional activities inform and persuade current and potential customers about products and services. | ||||
| 2. Manufacturers offer samples and trial sizes of products to create awareness about a new product. | ||||
| 3. Businesses offer coupons and limited free-use offers to stimulate demand. | ||||
| 4. Contests and games are used to identify new customers and reward loyal customers. | ||||
| 5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs. | ||||
| 6. Retailers do not use promotional activities to generate sales during slow periods. | ||||
| 7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions. |
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