Exploratory Research Situation: You are conducting a Focus Group searching for new ways to improve your product During the focus group discussion, many ideas are generated, but 3 ideas seem most favored The moderator asks for a 'show of hands' if participants would buy your product based on specific improvement ideas: 3 out of 10 participants raise their hands for idea � 5 out of 10 participants raise their hands for idea B 9 out of 10 participants raise their hands for idea One of your team members states "We do not need to waste any more time or money - we should recommend idea as the best way to improve our product next year" Based on this research, what action(s) would you recommend to your team, and why?
Exploratory Research Situation: You are conducting a Focus Group searching for new ways to improve your product During the focus group discussion, many ideas are generated, but 3 ideas seem most favored The moderator asks for a 'show of hands' if participants would buy your product based on specific improvement ideas: 3 out of 10 participants raise their hands for idea � 5 out of 10 participants raise their hands for idea B 9 out of 10 participants raise their hands for idea One of your team members states "We do not need to waste any more time or money - we should recommend idea as the best way to improve our product next year" Based on this research, what action(s) would you recommend to your team, and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Exploratory Research Situation:
You are conducting a Focus Group searching for new ways to
improve your product
During the focus group discussion, many ideas are generated,
but 3 ideas seem most favored
The moderator asks for a 'show of hands' if participants would
buy your product based on specific improvement ideas:
3 out of 10 participants raise their hands for idea �
5 out of 10 participants raise their hands for idea B
9 out of 10 participants raise their hands for idea
One of your team members states "We do not need to waste any
more time or money - we should recommend idea as the best
way to improve our product next year"
Based on this research, what action(s) would you recommend to
your team, and why?
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