A company's product can be either described as goods or services. Which of these statements is most correct? Group of answer choices Tangible goods are always easier to sell than services services might require more personal contact between providers and potential buyers services might require less personal contact between providers and potential buyers Services are always easier to market than tangible goods

Q: A manufacturer has a duty to warn a buyer of any foreseeable danger associated with a product that…

A: Every product manufactured in the plant has its own pros-cons, characteristics and features. And all…

Q: A good reason for creating an opening for discussion is to: O Break down the customers sale's…

A: When a customer talks more and more with the salesperson, it tends to show what the customer wants,…

Q: Which of the following would be most directly influenced by an organ that targets online influencers…

A: 1. The correct answer is: c. Social valueExplanation: An organization that targets online…

Q: Coach Carter, the head coach of the Spring Valley football team, takes his players to breakfast…

A: Quantitative research is a study technique that focuses on quantifying the collection and…

Q: Helping a customer understand why an offering is desirable infuses a value proposition with ________…

A: The answer is option C : possession utility

Q: A firm that acquires a new company which produces a substitute product can reduce cannibalization by…

A: Cannibalization - It signifies the replacement of an existing product by a new one and is also known…

Q: A department store enlists you to increase its ad rate conversions. You examine its audience…

A: Ad campaigns refer to the method of communicating with the target customers and create awareness…

Q: Respond to the Discussion A discussion response is meant to allow a person time for personal…

A: A key technique for service marketers that aids in market segmentation is the categorization scheme.…

Q: Customer-perceived value is defined 1 point as customer's evaluation of the differences between all…

A: CPV is a widely used method in marketing. It is an examined value that a buyer recognizeswhile…

Q: Which of the following strategies are best recommended for the "D" (Desire) Stage of the AIDA model…

A: The AIDA model provides a framework for understanding and guiding the customer journey from initial…

Q: Match each of the statements with whether it describes a Feature, a Benefit, or a Value (as we…

A: First we need to understand the concept of Feature, Value and Benefit Feature - Feature is the…

Q: Which of the following is not a core quality of personal selling:

A: Personal selling is considered to be the most effective marketing method in the framework of…

Q: The most significant factor influencing a buyer’s level of involvement is A. risk. B. cognitive

A: Risk is the most significant factor influencing a buyer's level of involvement. When a consumer is…

Q: Broad differentiation strategies are well suited for market circumstances where   A) buyers are…

A: Many companies choose to restructure over time and will use a variety of strategies to advance and…

Q: What percentage of the purchase decision-making process do customers typically complete before…

A: In today's digital age, the purchasing landscape has undergone a dramatic shift. Customers have…

Q: Which group do fraudulent health and drug discount plans typically target ? a. large employers with…

A: frauds in insurance industry are very common whether it is life insurance, health insurance,…

Q: Which type of support material is best for addressing a concept that has multiple meanings?

A: Supporting materials is the information provided for developing and/or justifying an idea for a…

Q: What practice can lead to reduced total sales and, in some cases, harm to merchandise? retail…

A: Experiential shopping is a retail strategy that focuses on creating a unique and memorable shopping…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.